Carolina Beverage Corporation
Cheerwine is a non alcoholic soft drink from the USA that has been made since 1917.
Cheerwine has a very sweet cherry flavor, is burgundy-colored, and has an unusually high degree of carbonation compared to other soft drinks. The “Retro Cheerwine” variant is sold in glass bottles and is sweetened with cane sugar instead of high-fructose corn syrup. In 2009, the company began a re-branding campaign designed to revamp the drink’s image, especially among younger consumers. The re-branding called for a redesign of the Cheerwine packaging, with a new, retro-style logo based on an early Cheerwine logo.