National Beverage Corporation
Faygo Root Beer is a fizzy drink from the USA made by the National Beverage Corporation and first seen in the 1950s. Faygo was founded in Detroit on November 4, 1907, as Feigenson Brothers Bottling Works by Russian immigrants Ben and Perry Feigenson. The original flavors of Faygo (fruit punch, strawberry, and grape) were based on cake frosting recipes used by the Feigensons in Russia. The brothers ran the company until the mid-1940s, when they turned it over to their sons. In the 1950s, the company created a series of radio and television advertisements featuring a fictional cowboy called the Faygo Kid, who was portrayed in animation for television commercials for Faygo Old-Fashioned Root Beer.
Faygo brands received some high praise from the culinary industry when it was recently announced that the September 2009 issue of Bon Appétit magazine ranked Faygo Root Beer as the best tasting American root beer, describing it as “dry and crisp, with a frothy head, a good bite and a long finish.”