The Coca Cola Company
Urge came in 1996. Norway was the first country where this fresh soda with the taste of citrus was launched. Urge hit so well that they chose to launch it in the United States the following year – then called SURGE. Urge – or SURGE – found only in Norway today. It contains caffeine. Urge can be purchased at the 0.5-liter and 1.5 liter plastic bottles.
Surge was seen as a rival to Mountain Dew.