Vimto is a fruit flavoured fizzy drink made in the UK by Nichols plc and has been made since 1908. Vimto was created in 1908 in a small village called Timperley in Cheshire, England, by John Noel Nichols (1883–1966), a wholesaler of spices and medicines. He saw the market opening for soft drinks due to the temperance movement and the passage of the 1908 Licensing Act. It was originally sold under the name Vim Tonic, which Nichols shortened to Vimto in 1912.
Vimto is also manufactured under licence in Saudi Arabia and Yemen. It is considered to be the most popular drink during the holy month of Ramadan.