Virgin Drinks Silver Spring
Virgin Cola was launched in the UK in 1994 when Richard Branson wanted to take on the 2 big colas in the market (Pepsi and Coca Cola). Whilst the drink achieved some inital success, it now has only a reported 3% market share. This is in part down to the power that Coca Cola and Pepsi wield in terms of distrbution and denying Virgin Cola shelf space in the major supermarkets.
The drink also launched with the famous “Pammy” shaped bottle. Based on the model Pamela Anderson.