The Juice Brewery
WP Hopper Soft Brew Citrus is a new soft drink made in the UK which is aimed at the adult market. The drink is not as sweet as normal soft drinks, and is made in a similar way to beer. The drink also looks like beer when poured. The drink currently comes in 3 flavours, Citrus, Apple and Blackcurrant.
‘Work hard, then work harder’ seems to be the motto of the creators of WP Hopper; Greg Watson and Neville Portelli. Not content with being the Directors of successful branding agency ‘UNDERGROUND BLC’, they decided to do something that was said to be impossible by the experts. They decided to create an adult tasting, adult looking soft drink which, when poured into a glass, looked like a beer.
Over the past few years we have all seen the endless reports on binge drinking and the negative effects of alcohol. But with most soft drinks being too sweet and sticky for a mature pallet Greg and Nev wondered “why isn’t there an attractive alternative to alcohol for adults?”.
Their big idea was ‘a new way of drinking for a new way of thinking’. To give adults a proper alternative to alcohol which not only looked grown up but tasted grown up too.
After thinking it through long and hard, Greg and Nev approached the experts – but the idea of a fruit juice with beer ingredients that poured with a head was deemed impossible. More determined than ever, Greg and Nev refused to take no for an answer – and 6 weeks later they were pouring their first prototype into a glass. Cheers!
Carbonated water, apple juice from concentrate (16%), lemon juice from concentrate (4%), sugar, malted barely, malted wheat, hops, natural flavourings, barley malt extract, antioxidant: ascorbic acid, stabiliser: gum Arabic, quilaia extract